CHOPROP - Franchise Opportunities

Message From The CEO

Real Estate is a challenging and highly competitive business. However, exciting growth opportunities remain accessible to those who are prepared to seize the moment. Having the right partners supporting you can make the difference between success and failure.

Newcomers and existing smaller operations sometimes struggle to keep up with the marketing muscle and systems of the sector’s big players. Joining a franchise network is certainly a step in the right direction.

Unlike some traditional property franchises, CHOPROP’s franchise business model is designed to put its franchisees first by offering them a bigger slice of the cake - with a 95% income benefit to its franchise trade partners; a 4% royalty fee and 1% marketing and support fund - are the only dues that are payable to the franchisor. This gives our franchise opportunity the edge over other real estate franchise offerings.

Our mantra from the start has been: “Ultimately leaving people better off than when we find them”.

The CHOPROP brand is driven by a team of service driven professionals who are serious about service delivery and Purposefully Passionate About Property.

So, why not join the Multi-Billion Rand Property Industry with an International Multi-Award Winning Brand, CHOPROP!

Chief Executive Officer
CHOPROP Holdings SA (Pty) Ltd

Corporate Details

CHOPROP is a South African based Real Estate Group, specializing in property within the emerging and mainstream market. CHOPROP proudly provides a wide spectrum of services within its diverse and multi-faceted business. CHOPROP offers its clients innovation in property sales and acquisitions by providing its clients with luxury residential and commercial properties for a safe, secure and profitable investment.

CHOPROP also offers unrivalled services on letting, leasing, property management, asset management and specialised financial investment products, with a passion for perfection and commitment to excellence in all areas of service delivery. Whilst CHOPROP showcases a multi-billion rand sales portfolio, it also manages and administrates a sizeable commercial and residential portfolio nationally.

CHOPROP is a member of South African Property Owners Association (SAPOA), South African Institute of Auctioneers (SAIA) and is registered with the Estate Agency Affairs Board. CHOPROP is 100% black owned and is a B-BBEE contributor.


The following entities rest under the roof of CHOPROP Holdings SA (Pty) Ltd:

  • CHOPROP Sales & Letting (Pty) Ltd
  • CHOPROP Auctioneers (Pty) Ltd
  • CHOPROP Property and Asset Management (Pty) Ltd
  • CHOPROP Franchising (Pty) Ltd
  • CHOPROP Financial Services (Pty) Ltd
  • CHOPROP Development & Construction (Pty) Ltd
  • CHOPROP Media Services (Pty) Ltd
  • CHOPROP Business Brokers (Pty) Ltd
  • Bond 001 (Pty) Ltd
  • Doctor Homes (Pty) Ltd

The CHOPROP group’s portfolio of services include:

  • Property Sales
  • Property Letting
  • Business Brokerage
  • Property Auctioneering
  • Mortgage Origination
  • Property Administration
  • Property Management
  • Property Asset Management
  • Property Valuation Services
  • Distressed and Repossessed Properties For Sale
  • Facilities Management
  • Logistics Services
  • Property Consulting
  • Property Development
  • Corporate Real Estate Services
  • Lease Audits
  • Due Diligence
  • Skills development

Directors and Management

CHOPROP and all its agents and directors are registered with the Estate Agency Affairs Board of South Africa and as such the business, the directors and the agents hold a current and valid Fidelity Fund Certificate (FFC).

This ensures that all our clients receive the benefit of protection from the Fidelity Fund.

Chief Executive Officer


Our Mission

Ultimately leaving people better off than when we find them.


Leading in the Real Estate market, by being the provider-of-choice, through trustworthy relationships & a distinctive customer experience.

Our Commitment

CHOPROP is committed to achieving the highest efficiency and service delivery levels with no compromise on our ethical standards and code of conduct.

Our Values

Trust, Integrity, Honour, Professionalism and Understanding are words we live by as we believe this is the make-up and foundation of our internationally well-known and reputable brand.

Our People

The CHOPROP team is made up of highly trained, skilled individuals who are helpful, reliable, persistent and passionate service driven professionals who are serious about service delivery.

Franchise Opportunity

As a member of the CHOPROP network, you have your own business, but you are not on your own. You will receive extensive initial and on-going training, back-up, and benefit from our extensive marketing campaigns.

Consider the following:

  • Operating under our respected brand establishes your credibility from day one.
  • Access to our sophisticated systems and procedures supplemented by our IT systems puts you streets ahead of independent competitors.
  • Access to our long-established industry contacts means that in many instances you will qualify for the bulk purchasing benefits we negotiate at group level.

CHOPROP allows you to start out small, should you wish, and offer a modular approach to the range of services CHOPROP stands for. This means that you can build the business over time by starting out as a real estate agent and add additional services as the business grows.

So, what ’s the next step?

If at the end of a carefully designed evaluation process a meeting of minds is evident, you will be able to join our network and operate your own potentially highly profitable CHOPROP franchise. Provided that you are willing to work hard and make the best use of the support we offer, you will soon find that within our organisation the sky is the limit.

By investing in an International Multi-Award winning brand, the franchisee can look forward to:

  • Opportunities in Prime Areas Nationally
  • 95% Commission in your pocket
  • Write your Own Pay Cheque
  • Full Training and Support from Head Office
  • No need to be Office Bound
  • Be your Own Boss!!!

CHOPROP Franchising

We at CHOPROP Franchising (Pty) Ltd strive to build lasting business relationships with our franchisees in a dynamic business environment for mutual benefit. This requires transparency and mutual trust. To set the ball rolling, we offer the following information:

Our Business Act ivities

These involve the entire range of real estate services including but not limited to the following:

  • Services generally performed by estate agencies including services related to the purchase, sale or lease of residential and commercial property
  • Property management and administration of leased and owned properties
  • Property valuation
  • Bond origination services
  • Business brokerage
  • Auctioneering services
  • Property repairs and maintenance services
  • Logistics (buyer/seller/tenant relocation or removal)

Income Stream Highlights

  • Aggressive monthly sales income
  • Passive annuity rental income
  • Bond commission income
  • Valuation (CMA) income
  • Business brokerage income
  • Auction income
  • Business referral & listing income


  • Be a part of a brand with record breaking success
  • Step by step guide to starting your own business
  • Corporate branding and marketing support
  • Business referral system
  • Recognition programme for franchisees and agents
  • State of the art website
  • Full training support via our in-house CHOPROP Academy of Learning
  • Ongoing IT Systems and administration support
  • Low royalties
  • Various website links to the leading online property portals
  • Helpline desk support
  • Cellphone support
  • Legal support from approved panel of conveyancing attorneys

The Benefits of owning a Franchise

It is widely known that franchises have a significantly greater chance of success than independent businesses. The opposite holds true as well - for a franchisee to thrive, he/she needs to select a strong franchise partner.

A problem and its solution

During boom times, the real estate sector attracts large numbers of self-styled operators. They possess neither qualification, skills or the resources needed to offer the level of service property sellers, buyers and owners expect. During these periods, when demand outstrips supply, these sub-standard performers may get by, but only until the inevitable downturn comes. At that point, they are forced to exit the sector and look for something else that offers “easy money”.

We have built our business by delivering service excellence with passion and consistency and we plan to keep it that way. Our reputation places us among the top performers when business is good while securing a reasonable flow of business during quieter periods. Consider this – business may slow down when the boom is over, but will never dry up completely. People will always need a roof over their heads and we have the expertise and infrastructure to place it there.

It has taken us years to reach the position of strength we find ourselves in today. Our franchisees benefit directly – from the day they join us, they have access to the experience we have accumulated and the reputation we have build.

Our approach to franchising

It is a fundamental principle of business format franchising that the franchisor’s sustained success depends on the combined success of the bulk of its franchisees.

Is our Franchise right for you? Or rather – Are you right for us?

Having provided you with salient details regarding this opportunity, the time has come to focus on you, our prospective franchisee.

To place the CHOPROP Franchise on a sound footing, we have developed a 10-step approach to franchisee recruitment and support.

  • Franchisee Selection
  • Pride in the Brand
  • Training
  • Management Expertise
  • Franchising Expertise
  • IT Systems and Website
  • Advertising
  • Professional Conduct
  • Support Infrastructure
  • Funding Requirements
  • Financial Obligations

We are proud of our brand and are determined to build a comprehensive national presence in record time. We rely on our future franchise partners to help us achieve that so we expect them to convince us that they have what it takes.

CHOPROP complies fully and timeously with all compliance and reporting requirements set by the Estate Agency Affairs Board. We expect our franchisees to do the same.

Branding & Marketing Support

Marketing and Advertising

Mobile technology

Our unique BBM barcode is displayed on all online and traditional advertisements, Blackberry group area advertising campaigns, mobile client networking database groups with BBM services and WhatsApp cell phone applications. Our clients are able to remain up to date with all the happenings and latest stock availability and keep in contact with us at the same time. Our properties are marketed on South Africa’s leading online portals, including our very own website

Furthermore we also advertise on other online feeds with a total exposure in excess of 20 leading marketing portals, including:

  •, and
  • other Tivvit online feeds.

This enables our clients to receive excellent online exposure throughout the world-wide-web network.

Print media

We promote our properties in local and national news publications.

Social Media

We showcase our portfolio on various social media platforms, including Facebook, Twitter, You Tube, LinkedIn, MySpace, Google+, Blackberry and WhatsApp messaging services, within local and international communities.

CHOPROP also participates frequently in all community initiatives within the emerging market sector, such as bazaars, fete’s, fundraisers, etc.

Cellphone Application

The CHOPROP mobile plat form application – which is custom designed and tailor made to suit our business & our clients. The App enables our clients to stay in touch with us and interact with our agents. It enables our clients to stay abreast of the latest happenings and new stock entries, whilst ensuring that our friendly and easy going staff members are all always constantly in tune, in touch and connected.

Outdoor Advertising

CHOPROP makes use of many outdoor advertising mediums nationally, such as: on billboards, advertising bins, vehicle advertising, street poles, etc.

CHOPROP Academy of Learning Partner

CHOPROP provides skills development to all our new and existing agents, trade partners and franchisees. Courses are also made available to the public at large at a nominal fee. This has been a tremendous benefit to the business as it has helped us recruit well-trained individuals into our team and it also assists in mentoring our existing agents – this includes extensive training facilitation and Recognition of Prior Learning (RPL) assistance, and NQF4 and NQF5 qualification.

CHOPROPs intention is to empower individuals who are committed, energetic and competent to become a part of this professional real estate industry. CHOPROP is intend on extending their services to the emerging market and previously disadvantaged communities with an ultimate goal of empowering job and wealth creation, at the same time. It is our intention at CHOPROP to eliminate any barriers that allow entry into the property industry, thereby changing lives and making a positive contribution to the economy.

Partner with Us...

Our Franchisee Profile

It is well known that a chain is only as strong as its weakest link. We feel compelled, therefore, to be selective in choosing our franchisees. This is in mutual interest because it would not make sense for you to invest in our opportunity and fail. To sum up, we are looking for individuals who believe that the combination of their ability and hard work put together with our franchise package will make them successful.

To make the grade, you must have a passion for real estate and you must be prepared to uphold the values the CHOPROP brand stands for. You must also be prepared to go the proverbial extra mile for your clients.

To be our partner in business, you should be:

  • an entrepreneurial gene, keen to become his/ her own boss
  • have a passion for real estate and a burning desire to win
  • excellence orientated
  • willing to be an owner-operator and embrace the CHOPROP brand
  • a people person with good communication skills
  • a team player with an ability motivate others
  • have a strong community spirit, preferably with ties to the community he/she wants to serve
  • service orientated and prepare to go the proverbial extra mile for a client
  • have a sound financial background and access to the minimum investment required
  • in possession of an EEAB Fidelity Fund certificate or eligible for registration
  • have some general business experience or at least a managerial background


International Property Awards for:

  • REAL ESTATE AGENT – South Africa
  • MOST INNOVATIVE REAL ESTATE AGENCY – South Africa – Global Brands Magazine