CHOPROP is a South African based Real Estate Group, specializing in property within the emerging and mainstream Real Estate market. CHOPROP has a proud history of experience with an unbeatable record of success on concluding an umpteen number of deals since its inception in July 2007. CHOPROP was founded by husband and wife team Yusuf & Shazia Essa, local entrepreneurs who started from humble beginnings.
The company was formed after the couple decided to take their Sunday afternoon house-hunting hobby to another level. What started in a garage, from a home business, has now become an International Multi-Award Winning Brand and “House-Sold” name in Property. The couple’s initial idea was to BUY, SELL and LET property as investors. A few years later their brainchild “CHOPROP” evolved into one of the largest independently owned B-BBEE (Broad- Based Black Economic Empowerment) Real Estate groups in South Africa. CHOPROP continues to effectively and expertly market and develop property investments in some of the country’s most desirable locations.
CHOPROP having recognized the unparalleled property investment opportunities in South Africa and throughout the world, can now proudly offer its clients innovation on all its on and off-plan properties in all sought-after regions.
CHOPROP proudly provides a wide spectrum of services within its diverse and multi-faceted business. CHOPROP offers its clients innovation in property sales and acquisitions by providing its clients with luxury residential and commercial properties for a safe, secure and profitable investment. CHOPROP also offers unrivalled services on letting, leasing, property management, asset management and specialised financial investment products, with a passion for perfection and commitment to excellence in all areas of service delivery.
Whilst CHOPROP showcases a multi–billion rand sales portfolio, it also manages and administrates a sizeable commercial and residential portfolio nationally.
CHOPROP has further extended its business reach in the market place through franchising. With a plan to roll-out approximately 300 franchises over the medium to long term and the current upturn in the developing property market we feel it is the right time to bring other operators on board. Franchisees will also benefit from leveraging off the successful CHOPROP brand.
CHOPROP is a member of SAPOA and is registered with the Estate Agency Affairs Board.
CHOPROP is 100% black owned and is a B-BBEE contributor.
Since the establishment of CHOPROP Sales and Letting in 2007, a number of subsidiaries were formed to manage CHOPROP's growth and portfolio of property related service offerings in a more focussed manner. CHOPROP Sales and Letting, under which the core activities of the company have been managed, is a level 2 B-BBEE contributor with a 125% procurement recognition level.
The following entities rest under the roof of CHOPROP Holdings SA (Pty) Ltd:
Ultimately leaving people better off than when we find them.
Leading in the Real Estate market, by being the Provider-of-Choice, through trustworthy relationships & a distinctive customer experience.
CHOPROP is committed to achieving the highest efficiency and service delivery levels with no compromise on our ethical standards and code of conduct.
Trust, Integrity, Honour, Professionalism and Understanding are words we live by as we believe this is the make-up and foundation of our internationally well-known and reputable brand.
The CHOPROP team is made up of highly trained, skilled individuals who are helpful, reliable, persistent and passionate service driven professionals who are serious about service delivery.
CHOPROP and all its agents and directors are registered with the Estate Agency Affairs Board of South Africa and as such the business, the directors and the agents hold a current and valid Fidelity Fund Certificate (FFC). This ensures that all our clients receive the benefit of protection from the Fidelity Fund.
Yusuf, popularly known as Choppee, an entrepreneur who started his business career in the Marketing field – initially as brand manager at Kwality Biscuits, for a period of five years, after which he started his own business in the wholesale FMCG (Fast Moving Consumer Goods) market, called Plan Marketing. This business which marketed and distributed general merchandise to a network of 600 stores countrywide was later franchised and then sold in order to pursue another opportunity in the retail sector. In the year 2000, Yusuf launched a retail cash and carry business within the informal sector in the heart of the North West Province, called Kwiksave. This business employed ±70 staff and ran successfully for a period of eleven years. Having achieved much success it was time to move on again – when a Sunday afternoon house hunting hobby was taken to another level. Together with his spouse, Shazia Essa, they made their entry into the real estate market and CHOPROP was born. With the fast growing business at CHOPROP, Yusuf’s other business with the Vodacom retail outlets had to be sold, to devote more focus to his real estate business career. CHOPROP’s numerous International Awards and accolades are clear proof of Yusuf’s leadership skills and the driving force behind their successful business.
A qualified physiotherapist who made a career change, from having a private practice to business management in the retail sector – Shazia joined Yusuf and helped with the management of his various business ventures. Having a passion and flair for property, Shazia joined ERA Real Estate, South Africa as an agent, in 2006. On noticing the niche’s and gaps within the real estate market, Shazia joined her husband in CHOPROP in 2007 to grow the business. Shazia is currently the co-principal on record for CHOPROP and overlooks all aspects of the company’s business and administration.
We specialise in:
Armed with a wealth of experience and a dynamic support base there's no need to look any further. We have every corner covered, under one "roof" - from finding the right Place in the right Position at the right Price through to maximizing return on investment by strategic and tactical planning of the asset and upkeep of the investment through swift decision making and streamlined processes.
This is a subsidiary company of CHOPROP Holdings SA (Pty) Ltd. that specializes in home inspections, general maintenance, pre-paid meters, cleaning, plumbing, electrical and repair services. Dr Homes offers all its clients a professional and dedicated service to property repair and maintenance issues. Dr Homes offers Free House calls and no call out fees to its clients, 24/7.
Buyer/Seller/Tenant Relocation and removal services.
Another subsidiary of CHOPROP Holdings SA (Pty) Ltd. This is our in-house bond origination company, which trades under the name of BOND 001 (Pty) Ltd. This bond origination service deals with all major financial institutions.
BOND 001 (Pty) Ltd works exclusively with all CHOPROP clients, to assist them in obtaining the best possible finance deals, including interest rates and deal structures. Please visit the website at www.bond001.co.za
CHOPROP, as an independent contractor for OLD MUTUAL, is able to offer their clients competitive rates on Long Term Insurance (Life, Disability & Illness), Short Term Insurance (Home-owners Building Cover, Household Contents & Vehicles), Estate Planning (Wills & Last Testament), Retirement Planning (Annuity, Pre- Retirement & Post Retirement) and Medical Aid (Hospital Cash Back, Gap Cover & various Key Care Plans).
CHOPROP's Auctioneering division frequently hosts Multi-Property, Multi-Million Rand Auction Disposals, showcasing a diverse range of commercial and residential properties. This method of selling under the hammer, fast tracks sales results for our sellers. The sellers find it quick and convenient that properties are not kept on the market for long periods of time. Buyers attending the auction find good value in the properties that are professionally presented and showcased at our auctions. The benefits to our clients include a fast sale, whereby market related prices are achieved and the seller pays no commission on standard auctions. Commission is due and payable by the purchaser upon fall of the hammer.
Our unique BBM barcode is displayed on all online and traditional advertisements, Blackberry group area advertising campaigns, mobile client networking database groups with BBM services and WhatsApp cell phone applications. Our clients are able to remain up to date with all the happenings and latest stock availability and keep in contact with us at the same time. Our properties are marketed on South Africa’s leading online portals, including our very own website www.CHOPROP.com.
Furthermore we also advertise on www.iol.co.za, www.privateproperty.co.za, www.property24.com and other Tivvit online feeds that supply a total exposure in excess of 20 leading marketing portals, thus enabling our clients to receive excellent online exposure throughout the world-wide-web network. For our clients convenience we have a custom developed smartphone application.
We promote our properties in local and national news publications.
We showcase our portfolio on various social media platforms, including Facebook, Twitter, You Tube, LinkedIn, MySpace, Google+, Blackberry and WhatsApp messaging services, within local and international communities. CHOPROP also participates frequently in all community initiatives within the emerging market sector, such as bazaars, fete’s, fundraisers, etc.
The CHOPROP mobile platform application - which is custom designed and tailor made to suit our business & our clients. The App enables our clients to stay in touch with us and interact with our agents. It enables our clients to stay abreast of the latest happenings and new stock entries, whilst ensuring that our friendly and easy going staff members are all always constantly in tune, in touch and connected.
CHOPROP makes use of many outdoor advertising mediums nationally, such as: on billboards, advertising bins, vehicle advertising, street poles, etc.
The Board is the industry regulator for the South African Real Estate Industry. Membership provides security to our clients. Our company and our agents receive an annual Fidelity Fund Certificate, this ensures that our clients remain protected against any fraudulent activities. Clients are insured and covered for any claim by the fidelity fund. Registration ensures maximum legal compliance to the laws in South Africa.
Membership to this body ensures only the best property auctioneering principles and marketing techniques employed by our business. This body sets the standard for auctioneering in South Africa.
CHOPROP’s Principal is registered with the institute of estate agents of South Africa. It is the vision of IEASA to be a “voice“ for its members and the Real Estate sector as a whole and engaging positively with other Industry stakeholders like the major lending institutions, the EAA B, SSETA and various government sectors.
TPN provides up-to-date data on tenant credit profiles, ensuring that all our clients, including landlords and investors, investments are secure by placing tenants with a history of paying their financial commitments diligently.
SAPOA is the representative body and official voice of the commercial and industrial property industry in South Africa.
CHOPROP provides skills development to all our new and existing agents, trade partners and franchisees. Courses are also made available to the public at large at a nominal fee. This has been a tremendous benefit to the business as it has helped us recruit well-trained individuals into our team and it also assists in mentoring our existing agents.
CHOPROP’s intention is to empower individuals who are committed, energetic and competent to become a part of this professional real estate industry. CHOPROP is intend on extending their services to the emerging market and previously disadvantaged communities with an ultimate goal of empowering job and wealth creation, at the same time. It is our intention at CHOPROP to eliminate any barriers that allow entry into the property industry, thereby changing lives and making a positive contribution to the economy.
CHOPROP's Mission is to "Creating value by leaving people better off then we find them."
We are firm believers in giving back to the people both locally and at large.
International Property Awards for: